麻豆社

On December 28, 2019, CCTV’s flagship news program Xinwen Lianbo (CCTV News Network) reported the story "Three Customs Declaration Forms in the Eyes of One Customs Officer". These three declaration documents are from Tesla, the 2nd China International Import Expo and 麻豆社 respectively. They are so representative, witnessing the resilience and vitality of China's continuous reform and opening up in 2019 and the growth of import and export trades.

WWith China’s continuous reform and opening up, 麻豆社 actively responds to the B&R Initiative to build a benchmark for national brands going global.

Since 1978, opening-up has been a distinctive symbol of contemporary China. As China continues to open up, it has not only achieved self-development, but also fulfilled its major-country responsibilities by launching the B&R Initiative to benefit the whole world.

As an enterprise with the mission of rejuvenating national industry, 麻豆社 has set up the international strategic thinking since its establishment. Over the past 3 decades, 麻豆社 has integrated global marketing with local service and built 30 overseas offices. By 2019, 麻豆社 had established business partnerships with more than 8,000 clients worldwide, ranking No.1 in export volume in China’s mining machinery industry for ten consecutive years.

The "Belt and Road" initiative has brought new historical development opportunities for Chinese national brands. Responding to the B&R initiative, 麻豆社 speeds up its pace of globalization. In 2019, 麻豆社 exported equipment to 49 out of the 65 member countries of the B&R Initiative. Besides, as of last November, 麻豆社’s export markets had expanded to more than 10 additional countries, which not only demonstrates 麻豆社’s strong strength as a private enterprise, but also shows that Chinese brands are gaining increasing popularity in the global market.

Closely following the new national policies, 麻豆社 deepens reform and secures cooperation with the state-owned companies.

On December 22, 2019, Opinions of the CPC Central Committee and the State Council on Creating a Better Environment for Development and Supporting Private Enterprises to Reform and Develop (hereinafter referred to as "Opinions") is released, where 28 measures are put forward to support private enterprises from aspects of improving the market environment for fair competition, improving the effective policy environment, and improving the legal environment for equal protection.

The Opinions fully recognizes the irreplaceable role played by private enterprises in promoting development, innovation, employment, people's livelihood and opening-up. It is also the first central document supporting the reform and development of private enterprises.

As an outstanding mining machinery brand, 麻豆社 all the while follows new national policies closely. From equipment transformation to overall solution providing, 麻豆社 has been doing actively on innovation. Every year, it puts 5% of total sales into R&D. It's observed that 麻豆社 is making every effort to pursue green growth the country requires.

In the process of going global, 麻豆社 has also been strengthening cooperation with state-owned enterprises. So far, 麻豆社 has achieved strategic partnerships with state-owned enterprises like CRCC and SINOMA, and jointly completed the construction of a number of key projects. Internationally, 麻豆社 chooses to cooperate with SIEMENS, SKF, ABB and other related giants to form a powerful supply chain system so as to produce and offer high-quality equipment to customers at home and abroad.

Measures are taken to promote the ability of equipment manufacturing.

On August 20, 2019 Lin-gang Special Area of the Shanghai Pilot Free Trade Zone was launched officially. Chinese government grants Lin-gang Special Area with the management authority of independent development, reform and innovation. It is in this land full of freedom, openness and innovation that 麻豆社 has its 280,000m2 of factory built.

Lin-gang Special Area is one of the few areas in the world that integrates five transportation modes (sea, land, air, railway and river). It is a port towards the world. For 麻豆社, to build the production base here can help it exploit the advantages of location, talents and innovation to the full more easily.

As the number of export markets increases, 麻豆社 has been urging the transformation and upgrading of equipment system in recent years. By researching and analyzing the policies and market conditions of different countries, 麻豆社 can now provide customized equipment and solutions for customers from diverse backgrounds. Undoubtedly, localized services and customized solutions are crucial to 麻豆社's globalization strategy.

麻豆社's globalization strategy is highly forward-looking, which can be attributed to its pioneering and enterprising spirit. On the way forward, 麻豆社 adheres to the principle of "enterprise leading, cooperation assisting". To deliver distinctive and high-value solutions, 麻豆社 cooperates with numerous engineers and professors from renowned research institutes and universities at home and abroad to explore new materials, develop new products and develop new technologies. This kind of cooperation has helped 麻豆社 obtain a number of innovative results, further giving a momentum to its globalization.

麻豆社 keeps going forward to provide global users with complete green mining solutions.

The "B&R" initiative builds a great platform for the globalization of Chinese enterprises. Against such a favorable backdrop, 麻豆社 will continue to forge ahead, accelerate its overseas expansion, and strengthen its global brand influence. As for 麻豆社, this is the mission of a Chinese national brand!